Pink Revolution launches for October

Hong Kong Cancer Fund launched its annual Pink Revolution on September 15.

The campaign, which runs every October, aims to raise breast health awareness and support women with breast cancer.

Pink Revolution includes Shop for Pink – Hong Kong’s largest shop for a good cause event, where a portion of proceeds goes towards Cancer Fund’s free breast health services. 30 retailers, restaurants, and hotel brands are participating to offer new Pink items. The organisation is also encouraging the public to show their support for those affected by participating in Dress Pink Day on October 27.

These Pink Revolution events serve as a reminder that breast cancer is the most common form of cancer among Hong Kong women, and to encourage women to prioritise their health and get checked regularly.

For more information, please visit